About Us

Taylor White has more than 30 years of experience in all facets of marketing. He has extensive experience working on both the client and agency side. He started his career working within advertising and marketing agencies before switching to the client side where he managed advertising, digital and public relations agencies. He understands the importance of setting objectives, creating a strategic marketing plan and sticking to a budget. But consider yourself warned — he’ll talk all day about these things if you let him.

Although Taylor is a talker (he can’t help it, he’s genuinely fired up about all things marketing), he’s also a listener. He listens to clients and takes the time to understand their business, their target audiences and their overall objectives. Once he understands where you want to go, he works with his team to develop a strategy to get you there.

Prior to forming adWhite, Taylor served as the Vice President of Marketing for Source One Spares — an aftermarket supplier of spare parts for commercial aircraft. Before Source One, he held various account management and media positions for leading marketing firms in the Dallas area such as Aegis Communications, Brierley & Partners and Temerlin McClain Advertising, working with clients such as AT&T, Blockbuster, GTE, Long John Silver’s and United Airlines.

Taylor is active in the community serving on numerous advisory committees and boards and remains involved in several other local companies that he has founded on his own or with others.

Taylor holds a BS in Journalism/Advertising & Public Relations from Texas Christian University. He also holds a Masters of Business Administration from Baylor University.

A graduate of Sam Houston State University, Katie began her career at Capital One Bank and then joined adWhite for the first time in 2010. She left after two years to raise her girls and spend more time with her family, but couldn't stay away for too long and returned in 2016. Katie thrives on solving complex problems and never hesitates to take on a challenge. Her outstanding communication skills, paired with her genuinely positive energy, make her a valued partner to both clients and teammates. 

In her spare time, you can find Katie hanging out on the lake with her husband and two daughters. She loves to travel, stalk interior designers on Instagram, and anything and everything about Mexican food.

Trinity graduated in the Spring of 2022 from Stephen F. Austin State University. She holds a Bachelor of Arts degree in Mass Communication with a Concentration in Advertising and Public Relations. During her time in college, she served as the Assistant Director of Football Operations for the University Athletics Department and as a Senator for the Student Government Association.

She joined adWhite with prior experience as a Marketing Intern for The Woodlands Chamber of Commerce and a brief role as an Account Coordinator. Since joining, she has brought new social media strategies to adWhite and regularly conducts market research. Her role includes working with clients to understand their needs, goals and challenges.

Hale was born and raised way up north (Minnesota and South Dakota) but he moved to Texas in 2013. He’s a graduate of the University of Minnesota’s Graphic Design Program and he’s a big music and movie buff.

Hale also participated in the Art Direction Program at Brainco – The Minneapolis School of Advertising, Design & Interactive Studies. He spent more than a decade in the Twin Cities working amongst Minneapolis’ vivid creative economy, using logic, creativity and soul to help grow businesses.

Mike began his career as a magazine art director after graduating from California State Long Beach. He’s spent more than 25 years working or freelancing for design firms, ad agencies, publishers and corporations of all sizes in Texas and California.

Mike has been an art director for clients as varied as Waste Connections, Houston Texans, HP, Pennzoil, Silestone, West Pak Avocado, Johnson Development, Exxon, Caldwell Companies, Mountain King Potatoes and the San Diego Museum of Art. He joined adWhite after a 12-year stint at LJF Marketing (The Woodlands) and was at Freed Advertising (Sugar Land) prior to that.

In his spare time, Mike is an avid music fan and has attended hundreds of concerts, and he spent a brief time as a music journalist enjoying early interviews with the Police and U2. Mike and his family have lived in The Woodlands since 2003.

Caroline is a graduate of High Point University. She has a B.A. in journalism with a minor in photography. Caroline began her career at Fox News Network as an intern on Jesse Watters Primetime and then became a production assistant in the media production department.

In 2023, Caroline founded The View Point Newspaper, a nonprofit newspaper that serves the High Point community. Her goal was to empower students to speak freely and motivate students to seek change on campus. The organization gained popularity and still runs as the only student-led newspaper in the city of High Point. Caroline continues to work with the students as an alumni editor-in-chief.

Outside of work, Caroline loves capturing the world with her camera. She also enjoys cozying up after a long day with a book. Her favorite book is The Great Gatsby, and her favorite author is Taylor Jenkins Reid.

An industry veteran since 1984, Rodney brings a wealth of skills and knowledge to adWhite. He excels in production and project management, and his hands-on experience and industry insight greatly benefit adWhite and our clients. His primary focus is working with the production and creative teams to ensure all tasks stay on schedule and within budget.

A native Houstonian, Rodney joined adWhite after previous stints at Woodlands Printing & Graphics in The Woodlands and Encore Marketing Communications in Houston. Rodney champions for the clients, taking time to understand their needs and prioritizing projects to help them reach their objectives.

Morgan joined our team in 2014. A proud alumna of Texas Tech University with a degree in Interpersonal Communications, Morgan’s past work experience spans a wide range of industries and includes a diverse skill set. After establishing herself at adWhite, she has become our Certified Google Ad professional, managing all of our digital advertising accounts with expertise.

A proud resident of The Woodlands, Morgan’s roots run deep. She graduated from The Woodlands High School in 2000 along with her (future) husband. After 10 years away, they decided to return home. Now, they happily reside in The Woodlands with their two children and two dogs. Outside of work, Morgan is a coffee connoisseur who finds joy in cooking, reading, enjoying the great outdoors and sharing life’s memorable moments with her family and friends on Instagram.

Michelle White brings more than 25 years of hands-on experience in accounting and finance across both small and large organizations. She plays a critical role in adWhite’s day-to-day financial operations, while also supporting HR and administrative functions that help keep the business running smoothly behind the scenes.

Michelle is highly analytical, deeply dependable, and never shies away from a challenge. She thrives in high-responsibility environments and is known for stepping into complex situations with focus, discipline, and a strong sense of ownership.

Before joining adWhite, Michelle served as Controller for Source One Spares. Before Source One, she was a Group Accounting Manager at AmeriServe (formerly PepsiCo Food Systems). She began her accounting career with Arthur Andersen, working first in the Fort Worth office and later in Dallas as a Senior Auditor.

Outside of work, Michelle is active in the community and generously volunteers her time and skills to several nonprofit organizations.

Michelle is also a Horned Frog, having earned her Bachelor of Business Administration in Accounting from Texas Christian University, and she is a licensed CPA in the state of Texas.

Jada Wilson is a 2020 graduate of Spelman College with a passion for blending creativity and administration. With years of experience in full-time ministry, she has successfully managed operations, led cross-functional teams, and streamlined processes to drive efficiency and align with organizational goals. Jada excels in supporting small teams with big vision.

Alongside her strong administrative expertise, she brings a creative edge from her work in digital strategy and content creation. Her ability to integrate innovative solutions into her administrative roles has consistently delivered impactful results.

Outside of work, Jada enjoys cooking, drinking coffee and matcha, and indulging in self-care.