Search Engine Optimization is extremely important to any business. Without SEO, your website may not appear in search results, and the time and money you spent designing and developing that beautiful site is wasted. We design websites for our clients with search engines in mind, and we use all the current best practices to ensure that Google, Bing, Yahoo and other search engines will be able to easily index your site. However, for our clients in competitive industries, you need ongoing SEO support, so we recommend our advanced SEO services.
To start we focus on getting these things in place:
Ongoing SEO will include on-site and off-site efforts including:
The success of getting good rankings for your top keywords and phrases depends on many factors such as getting your clients to recommend you on social media, getting them to +1 your site, following your Google+ page, regularly posting on social media and much more.
Our SEO strategies are constantly changing and evolving and whenever we standardize our offerings in this area, Google changes its strategies and we have to adapt. For example, Google recently stopped reporting what keywords trigger visits to websites. It cited privacy concerns as a reason for this change, and in addition, it wants website owners to focus on quality content and social engagement rather than on the use of keywords and inbound links. Those things are still part of the equation and are still important, but there needs to be a stronger effort on social engagement now more than ever before.
Beware of companies that say they can guarantee you top placement on Google. No one can make a guarantee. But we will promise you that we’ll spend the time to do all the things that are necessary to help your ranking and you will see improvement over time.