Digital marketing encompasses all marketing efforts to reach your audience online
Digital marketing is your online footprint that encompasses all marketing efforts. Some of these online channels include search engines, social media, email and websites. This is the digital world in which you communicate with your current and prospective customers. Instead of interrupting people with messages that are obtrusive, we use data to attract our prospects where they are.
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https://blog.hubspot.com/marketing/what-is-digital-marketing