Taylor White has 20 years of experience in all facets of marketing. He has extensive experience working on both the client and agency side. He started his career working within advertising and marketing agencies before switching to the client side where he managed advertising, digital and public relations agencies. He understands the importance of setting objectives, creating a strategic marketing plan and sticking to a budget. But consider yourself warned – he’ll talk all day about these things if you let him.
Taylor gets so excited he’ll go on and on about brand management, media placement, search engine optimization and promotional marketing. And don’t even get him started on social media solutions. He’s definitely been “Twitter-fied” and “Instagrammed.”
Although Taylor is a talker (he can’t help it, he’s genuinely fired up about all things marketing), he’s also a listener. He listens to clients and takes the time to understand their business, their target audiences and their overall objectives. Once he understands where you want to go, he works with his team to develop a strategy to get you there.
Prior to forming adWhite, Taylor served as the Vice President of Marketing for Source One Spares — an aftermarket supplier of spare parts for commercial aircraft. Before Source One, he held various account management and media positions for leading marketing firms in the Dallas area such as Aegis Communications, Brierley & Partners and Temerlin McClain Advertising, working with clients such as AT&T, Blockbuster, GTE, Long John Silver’s and United Airlines.
Taylor is active in the community serving on numerous non-profit boards and advisory committees and remains involved in several other local companies that he has founded on his own or with others.
Taylor holds a BS in Journalism/Advertising & Public Relations from Texas Christian University. He also holds a Masters of Business Administration from Baylor University.
A graduate of Sam Houston State University, Katie began her career at Capital One Bank and joined adWhite in 2010. She left after two years to raise her girls and spend more time with her family. Katie rejoins the team as a marketing assistant, handling a variety of responsibilities, including office management and marketing projects as well as assisting Taylor in his day-to-day activities. Katie’s attention to detail, organizational and communication skills, previous experience and positive energy make her the perfect addition to the adWhite family.
In her spare time, you can find Katie hanging out on the lake with her husband and two daughters. She loves to travel, stalk interior designers on Instagram, and anything and everything about Mexican food.
Brooke brings more than 20 years of print production and graphic design experience to her role at adWhite. Previously she implemented creative design strategies within marketing departments of major national corporations such as Ford Motor Co., Comcast, and the Kroger Co.
Brooke’s expertise is in graphic design and high-end print production. Her vast knowledge of Adobe CS, print and the prepress process is an invaluable asset to the company. Thanks to her amazing skills in Photoshop, we are never quite sure where we’ll be or what we’ll be doing next, though we look forward to many more adventures.
Brooke holds a BS concentrated in graphic design from Lynn University, Boca Raton, Florida.
Hale was born and raised way up north (Minnesota and South Dakota) but he moved to Texas in 2013. He’s a graduate of the University of Minnesota’s Graphic Design Program and he’s a big music and movie buff.
Hale also participated in the Art Direction Program at Brainco - The Minneapolis School of Advertising, Design & Interactive Studies. He spent more than a decade in the Twin Cities working amongst Minneapolis’s vivid creative economy, using logic, creativity and soul to help grow businesses.
Born and raised in Mississippi, Mike is a die-hard fan for his Mississippi State University Bulldogs. After college Mike spent a few years in the Atlanta advertising scene with industry leaders such as the Earle Palmer Brown Agency and Henderson Advertising. In 1994, Mike settled in The Woodlands where he started his family of 3 kids as well as his own graphic design firm. After 15 years at his own firm, Mike moved on to freelance web app and custom web development. He joined us in June 2016 as a specialist in programming languages such as ColdFusion, PHP, HTML5, CSS, and mySQL to name a few, and he says he'd wish he'd discovered the artistry of coding years ago.
When Mike's not hanging out by his computer, he's often found volunteering with the Boy Scouts of America and local Special Olympics events. As a 30-year veteran Scouting volunteer, Mike has been awarded the District Award of Merit, the Distinguished Commissioner Award, the Vigil Honor, and the Silver Beaver Award. He has also earned his Doctorate Degree from the BSA's College of Commissioner Science.
Jen handles so many things at adWhite it’s hard to even list them all. She’s Taylor’s right-hand, go-to person for many things. She handles ongoing account and project management, helps our clients with technical support and billing inquiries and much more. Oh, and she’s an Aggie. She graduated from Texas A&M with a degree in Communication and then she spent time with Hewitt Associates and the MD Anderson Cancer Center before her husband’s relocation took her to Canada for a few years.
In Canada, she worked for Amicus Reporting Group as well as Centre Street Church. Now she’s back in Texas and we couldn’t be more pleased to have her working with us!
Juan brings his Zen philosophy to play when working on websites, with a big focus on user experience in any device (smartphones, tablets and desktops). He is passionate about bringing simplicity, elegance and clarity to his projects.
As Content Marketing Manager, Emily handles content creation, distribution and inbound marketing for adWhite and its clients. She has worked with adWhite in a variety of roles, including Account Manager and Copywriter. With over 16 years of marketing experience at both large corporations such as USA TODAY and Capital One Bank, as well as smaller companies, she brings her wealth of knowledge to adWhite and its clients. She is inbound-marketing-certified through HubSpot.
Emily has a BS in Marketing from Colorado State University and an MBA in Marketing from Tulane University.
An industry veteran since 1984, Rodney brings a wealth of skills and knowledge to adWhite. He excels in design, production and project management, and his hands-on experience and industry insight greatly benefit adWhite and our clients. His primary focus is working with the production and creative teams to ensure all tasks stay on schedule and within budget.
Born and raised in Houston, Rodney has called The Woodlands his hometown since 1987, and he joined adWhite after a 15-year stint at Encore Marketing Communications in Houston. Rodney champions for the clients, taking time to understand their needs and prioritizing projects to help them reach their objectives.
Morgan joined us in 2014. She graduated from Texas Tech with a BA in Interpersonal Communications. We think she communicates very interpersonally. She brings with her a varied employment history with experience in a wide range of fields including insurance office management, office and media management at an oil company, and financial aid advisor at a technical college. She served in these capacities at companies in Miamisburg, OH and Dallas, TX.
After several years staying at home to raise her daughter, who is now four, Morgan re-entered the professional world and brings her experience and skill to adWhite as our online marketing manager — we were lucky to get her before anyone else could snatch her up.
Michelle White has more than 20 years of hands-on experience in accounting and finance roles with both small and large organizations. She wears many hats at adWhite, which we all know is really just a nice way of saying she works a lot. In addition to her primary role managing all payables and receivables, she also (happily) handles her fair share of boring but important HR and admin functions. Michelle is an invaluable member of the team. She’s creative, funny and fun to be around – you know, your typical accountant.
Before adWhite, Michelle served as the Controller for Source One Spares. Prior to Source One she was a Group Accounting Manager at Ameriserve (formerly PepsiCo Food Systems). Michelle began her accounting career first in the Ft. Worth office and then later the Dallas office of Arthur Anderson as a Senior Auditor.
Michelle is very active in the community, where she volunteers her time and skills to several non-profit organizations.
Michelle is also a Horned Frog, earning her Bachelor of Business Administration in Accounting from Texas Christian University, and is a licensed CPA in the state of Texas.