Our Team

Taylor WhitePrincipal

Taylor White

Taylor White has 20 years of experience in all facets of marketing. He has extensive experience working on both the client and agency side. He started his career working within advertising and marketing agencies before switching to the client side where he managed advertising, digital and public relations agencies. He understands the importance of setting objectives, creating a strategic marketing plan and sticking to a budget. But consider yourself warned – he’ll talk all day about these things if you let him.

Taylor gets so excited he’ll go on and on about brand management, media placement, search engine optimization and promotional marketing. And don’t even get him started on social media solutions. He’s definitely been “Twitter-fied” and “Instagrammed.”

Although Taylor is a talker (he can’t help it, he’s genuinely fired up about all things marketing), he’s also a listener. He listens to clients and takes the time to understand their business, their target audiences and their overall objectives. Once he understands where you want to go, he works with his team to develop a strategy to get you there.

Prior to forming adWhite, Taylor served as the Vice President of Marketing for Source One Spares — an aftermarket supplier of spare parts for commercial aircraft. Before Source One, he held various account management and media positions for leading marketing firms in the Dallas area such as Aegis Communications, Brierley & Partners and Temerlin McClain Advertising, working with clients such as AT&T, Blockbuster, GTE, Long John Silver’s and United Airlines.

Taylor is active in the community serving on numerous non-profit boards and advisory committees and remains involved in several other local companies that he has founded on his own or with others.

Taylor holds a BS in Journalism/Advertising & Public Relations from Texas Christian University. He also holds a Masters of Business Administration from Baylor University.

Michele CaldwellTechnical Operations

Michele Caldwell

Michele Caldwell is our office tech guru, and brings more than 20 years of work experience to her role at adWhite. She is adept at Web design and programming, as well as many forms of desktop publishing. Clients love her because she is helpful, knowledgeable, and quick to respond, but we love her because she can fix our phones, laptops, ipads, or any other technical issue we’re facing. Messy computers drive her crazy – she’s been known to detail our computer screens when we’re not looking. But we overlook that because she’s always willing to give excellent advice on what cool new gadget we now can’t live without. In addition to other many important tasks at adWhite, she is also responsible for making sure that every single mention of adWhite on this page is in bold and has the W capitalized.

Prior to adWhite, Michele ran her own Web design and hosting firm for five years. Her company, Victorious Designs, served more than 40 clients nationwide in a wide range of industries. Michele joined adWhite in July of 2005 and effectively merged her active clients with ours.

In the previous 10 years of her professional career, Michele served in many Web design and desktop publishing-related capacities with several companies in Kingston, New York, St. Louis, Missouri and Houston.

Brooke GemmellGraphic Designer

Brooke Gemmell

Brooke brings more than 20 years of print production and graphic design experience to her role at adWhite. Previously she implemented creative design strategies within marketing departments of major national corporations such as Ford Motor Co., Comcast, and the Kroger Co.

Brooke’s expertise is in graphic design and high end print production. Her vast knowledge of Adobe CS, print and the prepress process is an invaluable asset to the company. Thanks to her amazing skills in Photoshop, we are never quite sure where we’ll be or what we’ll be doing next, though we look forward to many more adventures.

Brooke holds a BS concentrated in graphic design from Lynn University, Boca Raton, Florida.

Juan OlveraFront End Developer

Juan Olvera

Juan is our resident hacker/coder / seo pro. He has over 12 years experience in internet technology and his hobby is keeping up with the latest trends in web design and development. No kidding folks, he’d be doing this stuff for free if we didn’t pay him to. Juan loves to adapt websites for responsive design. He handcodes in html5, css3, JavaScript, JQuery, and Backbone.js with tons of experience focused on WordPress customization.

Juan brings his zen philosophy to play when working on websites, with a big focus on user experience in any device (smartphones, tablets and desktops). He is passionate about bringing simplicity, elegance and clarity to his projects.

Morgan TateOnline Marketing Manager

Morgan Tate

Morgan is the newest member of our team. Morgan graduated from Texas Tech with a BA in Interpersonal Communications. We think she communicates very interpersonally. She brings with her a varied employment history with experience in a wide range of fields including insurance office management, office and media management at an oil company, and financial aid advisor at a technical college. She served in these capacities at companies in Miamisburg, OH and Dallas, TX.

After several years staying at home to raise her daughter, who is now two, Morgan re-entered the professional world and brings her experience and skill to adWhite as our online marketing manager — we were lucky to get her before anyone else could snatch her up.

Emily O'ShaughnessyContent Marketer

Emily O'Shaughnessy

Emily joined adWhite in September of 2008. Emily’s roles at adWhite have progressed through the years. She started with account management of key, local adWhite accounts, and since moving to Austin (they need her there to help keep it weird) she is our chief writer/blogger.

Her past experience includes Regional Marketing Manager duties for Capital One, where she managed major sponsorships such as The Houston Livestock Show and Rodeo, Art Car Parade and the annual Houston Theater District Open House. She also worked as an Account Manager with USA Today in Denver, CO.

Emily holds a BS in Business Administration from Colorado State University and a Master of Business Administration from Tulane University. In her spare time Emily can be found setting up her PEZ collection (because they’re frequently knocked down like dominos by one of her kids) while singing Jimmy Buffett songs to her dog, Nugget.

Michelle WhiteFinance

Michelle White has more than 20 years of hands on experience in accounting and finance roles with both small and large organizations. She wears many hats at adWhite, which we all know is really just a nice way of saying she works a lot. In addition to her primary role managing all payables and receivables, she also (happily) handles her fair share of boring but important HR and admin functions. Michelle is an invaluable member of the team. She’s creative, funny and fun to be around – you know, your typical accountant.

Before adWhite, Michelle served as the Controller for Source One Spares. Prior to Source One she was a Group Accounting Manager at Ameriserve (formerly PepsiCo Food Systems). Michelle began her accounting career first in the Ft. Worth office and then later the Dallas office of Arthur Anderson as a Senior Auditor.

Michelle is very active in the community, where she volunteers her time and skills to several non-profit organizations.

Michelle is also a horned frog, earning her Bachelor of Business Administration in Accounting from Texas Christian University, and is a licensed CPA in the state of Texas.

Billie HillAccounting

Billie Hill

Billie began her office administration and bookkeeping career in the 1970’s working in the insurance industry. She joined adWhite in October of 2006. Billie works with our CFO and is responsible for entering all the data for billing and accounts receivable. Billie also fills the role of receptionist – her friendly face is likely the first one you’ll see when you walk through our front door.